Improvement Academy has expertise in applying behaviour change methods to sticky quality improvement challenges. This is available through regular one-day workshops and expert support, and is the product of a long-standing collaboration between the Improvement Academy and academic applied researchers with national expertise in the psychology of behaviour change.
Many things we do in healthcare to improve safety, such as the introduction of new guidelines and technologies require NHS staff to change their behaviour. It is often assumed that this is easy – tell people what to do and they will do it. But, behaviour change can be difficult to achieve. In this work we help healthcare teams to Achieve Behaviour Change by applying tried and tested theories from psychology.
Research evidence tells us that interventions based on theories of behaviour change are more effective. However, these theories are often not accessible to healthcare professionals and managers who are responsible for making change happen.
Behaviour change theory became accessible to both researchers and health care practitioners alike when a group of psychologists within the British Psychological Society developed the Theoretical Domains Framework (Michie et al.’s 2005).
We have taken this framework and used it to develop a six stepped approach to behaviour change. This involves:
A programme of research has demonstrated the success of this approach (Taylor et al., 2014), and since 2014 the Improvement Academy has helped teams across the region to engage in their own behaviour change project by: